Do not be fooled by my accolades! I wingwalked at 700 feet, co-piloted the Goodyear Blimp, swam with sharks, AND managed to obtain paperwork declaring me legally sane - all while racking up national acclaim in publishing, editing, writing and photography.

While I often share this space with (what I hope is) sound business or marketing advice, you may have noticed that there is rarely if ever any mention of advertising rates, programs or specials. For that matter, I can’t think of the last time I mentioned this newspaper by name.

That’s by design.

It’s not that I don’t have anything to say about our organization or its awesome assemblage of talent. It’s not that anecdotes from the inside wouldn’t make fine additions to this column. On the contrary, there are more stories to tell than we have time or space to share!

Frankly, I simply didn’t want to give anyone the wrong idea.

Several years ago, I read a book by Rick Warren. You might have heard of it. No? It’s called “The Purpose Driven Life.” I read the original “40 Days of Purpose” edition, along with about half the Southern Baptists in existence at the time. In that book, somewhere around page 300, Pastor Warren encourages readers to keep a journal of their experiences, so we could reflect upon them, better understand them, and be able to share them with others.

(For you Harry Potter fans, this is about as close as the real world can get to a Pensieve.)

My very first online writing – way back on MySpace – was an attempt to create a “purpose-driven blog.” That same principle applies to “Priorities” today.

Simply put, this column is not about the business.

That doesn’t mean that business won’t come up in conversation. I spend more time working on newspaper projects than anything else – including eating and sleeping. It’s going to come up. It doesn’t mean things I learn shouldn’t apply to the workplace. If it applies in life, it applies at work.

Here’s what it does mean.

It means that this column is not and never will be a backdoor plug to try and sell you something. Ever.

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